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Let's Move! - Office of the First Lady

Let's Move! is a comprehensive initiative, launched by First Lady Michelle Obama, dedicated to solving the problem of obesity within a generation, so that children born today will grow up healthier and able to pursue their dreams.

Combining comprehensive strategies with common sense, Let's Move! is about putting children on the path to a healthy future during their earliest months and years. Giving parents helpful information and fostering environments that support healthy choices. Providing healthier foods in our schools. Ensuring that every family has access to healthy, affordable food. And, helping children become more physically active.

At the launch of the initiative, President Barack Obama signed a Presidential Memorandum creating the first-ever Task Force on Childhood Obesity to conduct a review of every single programs and policies relating to child nutrition and physical activity and develop a national action plan to maximize federal resources and set concrete benchmarks toward the First Lady's national goal. The Task Force recommendations focus on the five pillars of the First Lady's Let's Move! initiative:

  1. Creating a healthy start for children
  2. Empowering parents and caregivers
  3. Providing healthy food in schools
  4. Improving access to healthy, affordable foods
  5. Increasing physical activity

Everyone has a role to play in reducing childhood obesity, including parents and caregivers, elected officials from all levels of government, schools, health care professionals, faith-based and community-based organizations, and private sector companies. Your involvement is key to ensuring a healthy future for our children.

Programs and Accomplishments:

  • In December 2010, President Obama signed into law the Healthy, Hunger-Free Kids Act, groundbreaking legislation that is helping American public schools offer healthier school meals for tens of millions of American children. And in January 2012, the USDA released new school meal regulations to boost the quality and nutrition of our national school lunch and breakfast programs - including offering more fruits, vegetables, and whole grains and less sodium, saturated fat, and trans fats.
  • Through the HealthierUS School Challenge, more than 5,000 schools now meet high standards in nutrition and fitness - and the list continues to grow, surpassing goals set not just for 2012, but for 2013 as well.
  • Walgreens, Supervalu, Walmart and several regional grocers announced a commitment to build or expand 1,500 stores in communities with limited or no access to healthy food. This initiative will create thousands of local jobs, and will provide access to fresh food to an estimated 9.5 million people who currently have limited access. In California alone, the Fresh Works Fund has committed 200 million dollars to this effort to increase access to healthy food.
  • Darden, the world's largest full service restaurant company, which owns Olive Garden, Red Lobster and other chains, made a commitment to improve kids' menus by offering a fruit or vegetable and low-fat milk with every meal. Darden will also reduce total calories and sodium by 20% across their menus over the next 10 years.
  • The First Lady launched MyPlate and MiPlato, an easy to understand icon to help parents make healthier choices for their families. More than 6,100 community groups and 100 national organizations and corporations have partnered with the USDA to give families across the country access to this important nutritional information.
  • The First Lady worked with the US Tennis Association to build or refurbish more than 6,200 kid-sized tennis courts across the country, sign up more than 250,000 kids to complete their PALAs, and train 12,000 coaches to help kids learn the sport of tennis.
  • The First Lady launched Let's Move! Child Care to ensure that our youngest children are getting a healthy start. As of January of 2013, more than 10,000 child care professionals and organizations have registered to implement new criteria for nutrition, physical activity, and limited screen time.
  • Walmart announced a new Nutrition Charter through which they lowered the cost of fruits, vegetables, and whole grain products by $1 billion in 2011. Wal-Mart has also pledged to work with manufacturers to eliminate trans fats and remove 10% of the sugar and 25% of the sodium in the food they sell by 2015.
  • Through Chefs Move to School, 2,400 chefs and nearly 4,000 schools have signed up to work together, teaching kids about healthy eating and helping cafeteria staff prepare healthier meals.
  • The country's largest food manufacturers pledged to cut 1.5 trillion calories from the food they sell by 2015 through their Healthy Weight Commitment Foundation.
  • The American Beverage Association fulfilled their commitment to put clear calorie labels on the front of their products to give consumers better information.
  • Through Let's Move! Museums and Gardens, 597 participating institutions in all 50 states and the District of Columbia have signed up to offer active exhibits and healthy food choices.

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